16+ Kick-Ass Call-to-Action Statistics That Prove CTAs Are Essential


Inbound marketers are quick to sing the praises of CTAs — «They tell your visitors what actions to take/what path to travel through your website/how to accomplish their goal!» and «They increase conversion rates/click-through rates/leads!

It’s true, and it makes sense, but you’ve gotta back up your claims with evidence. In today’s blog post, we’ve provided a convenient list of call-to-action statistics that will help you convince others of the power of CTAs.

Why You Need CTAs

  1. More than 90% of visitors who read your headline also read your CTA copy. (Unbounce)
  2. Emails with a single call-to-action increased clicks 371% and sales 1617%. (WordStream)
  3. Adding CTAs to your Facebook page can increase click-through rate by 285%. (AdRoll)
  4. By forcing visitors to watch an informational video on their services before presenting a CTA, Kimberly Snyder increased conversions by 144%. (QuickSprout)
  5. For KISSmetrics, a CTA within a video gets 380% more clicks than their normal sidebar CTAs. (QuickSprout)
  6. Grow & Convert estimates conversion rates for certain CTA locations:
    1. Sidebar: 0.5 — 1.5%
    2. Generic, end-of-post: 0.5 — 1.5%
    3. Pop-ups: 1 — 8%
    4. Sliders and bars: 1 — 5%
    5. Welcome gates: 10 — 25%
    6. Featurebox: 3 — 9%
    7. Navbar: varies
  7. Brafton made design changes for a client that focused on relevant, well-placed CTAs.
    1. Adding CTA buttons to article templates increased revenue by 83% in one month.
    2. Ecommerce conversion rate nicreased 22% quarter over quarter.
    3. Average order value for blog readers increased 49% quarter over quarter.

Optimize Your CTAs

  1. HubSpot found that anchor text CTAs increased conversion rates by 121%.
    1. Between 47% and 93% of a post’s leads ONLY come from anchor text CTAs.
    2. 83% to 93% of each post’s leads come from anchor text AND internal link CTAs.
  2. ContentVerve saw a 90% increase in click-through rate by using first-person phrasing: «Start my free 30 day trial» vs. «Start your free 30 day trial.»
  3. Helzberg Diamonds saw a 26% increase in clicks by adding an arrow icon to their CTA buttons. (Marketing Tech Blog)
  4. SAP found that orange CTAs boosted their conversion rate over 32.5%. (QuickSprout)
  5. Performable found that red CTAs boosted their conversion rate by 21%. (QuickSprout)
  6. Making CTAs look like buttons created a 45% boost in clicks for CreateDebate. (Copyblogger)
  7. Personalized CTAs convert 42% more visitors into leads than untargeted CTAs. (HubSpot)
  8. Neil Patel found that users prefer to learn about the offer before clicking a CTA — placing his CTA above the fold decreased conversions by 17%. (QuickSprout)
  9. Reducing clutter around their CTA increased Open Mile’s conversion rate by 232%. (VWO)
  10. FriendBuy increased signups by 34% by adding anxiety-reducing content and explaining key benefits next to their CTA. (Copyblogger)

What works for other people may not work for you — and what works for you may be something no one else has tried. Successful CTAs require a ton of experimentation, A/B testing, and a willingness to keep trying new things, even when you’re getting «good» results. «Good» can always be better.